CVEEP

Life Doesn’t Paws

CVEEP, (Champions for vaccine equity & education) a national public affairs initiative, launched a comprehensive multi-channel campaign to educate Americans about vaccines, testing, and treatments for respiratory illnesses, empowering individuals to protect their health and their communities.

Spanning linear TV, digital video, display, streaming audio, social and digital platforms, and place-based out-of-home media, the effort ensured broad reach and meaningful engagement across diverse audiences, ultimately delivering strong results that significantly increased awareness and interaction with vital public health information.

Results

Research estimates showed that 3.6M persons would not have intended to get a COVID vaccine in the absence of the CVEEP advertising campaign.

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The campaign performed over 3x better than the average public affairs campaign at driving web traffic conversions using digital display.

The campaign was also more efficient than other public health campaigns spending $4.50 per conversion as compared to the average of $14.80.

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