Our mission is to deliver complete transparency and flawless execution, driven by integrity and precision.
Stark Media Planning is a Brooklyn-based Advertising/Media Planning Agency. We specialize in paid media as well as PSA distribution.
Founded in 2019 by Mark Pajewski, Stark Media Planning was created to redefine the agency-client relationship. After years in large agencies, Mark set out to build a firm that acts as a true extension of its clients’ teams, delivering data-driven strategies focused on long-term growth.
After more than 20 years at leading New York agencies, Mark founded Stark Media to deliver a process-driven approach to media planning focused on performance and efficiency. With experience developing cross-platform strategies across diverse industries—including both paid and donated media for nonprofits—he brings a unique dual perspective to every engagement. Mark is a trusted strategic advisor known for optimizing communication channels to maximize brand impact and client investment.
Mark Pajewski
President & Founder
The team
With client relationships spanning decades, Stark Media Planning is a trusted partner helping brands navigate today’s evolving media landscape with clarity and confidence.
We develop and execute data-driven media campaigns for all organizations. Our campaigns drive maximum response from media channels including television (linear and OTT), digital (display, OLV, native), radio (terrestrial and streaming), out of home (direct and programmatic), paid search and paid social.
Donna is a seasoned agency professional with 25+ years of experience developing strategic marketing solutions for public health, pharmaceutical, retail, luxury, and CPG brands. She drives brand growth through insight-led strategies that increase awareness and sales, leveraging deep expertise in consumer research to craft targeted campaigns. Donna has led integrated local and national media efforts across digital and television, delivering impactful, multi-platform results.
Donna Damm
Vice President Media Director
George Coppola is a seasoned media planning and business development leader with over 30 years of experience delivering measurable results through strategic planning, analytics, and a strong focus on ROI. He brings deep expertise across offline and digital channels—including search, social, mobile, paid media, and programmatic—and leverages data-driven insights to continuously optimize performance. George is skilled in strategic execution, team leadership, and B2B and B2C marketing, holds a BBA from Pace University, and is certified in Google Ads Display, Search, Shopping, and Video.
George Coppola
Search & Social Media Director
Dan is an accomplished digital media strategist with deep expertise in developing and executing integrated media campaigns. With a proven track record across digital, social, search, and traditional channels, he has led cross-platform initiatives that deliver measurable impact. Dan brings years of hands-on experience driving results for diverse clients across the U.S. and international markets. He is passionate about using data-driven insights to inform strategy and continually optimize campaign performance.
Daniel Merton
Media Manager
Isabella brings over five years of hands-on experience planning and executing innovative digital media campaigns for a diverse, nationwide client base. With a strong foundation in digital and paid social media, she blends data-driven insights with creative strategy to build thoughtful, cross-channel media plans that boost awareness, drive engagement, and increase revenue. She is passionate about bringing ideas to life to deliver meaningful and measurable results for her clients.
Isabella Macioce
Media Planner
Alex Lash is a digital planning expert with over 10 years of experience developing and executing innovative campaigns that drive awareness, engagement, and revenue growth. He takes a customer-centric, data-driven approach to create meaningful, lasting impact across every touchpoint. Alex holds a BBA from Aurora University and has worked with both startups and established enterprises to navigate and succeed in the evolving digital landscape.
Alex Lash
Media Planner
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Assistant Media Planner
Kelly Wong is a seasoned media buyer with extensive experience managing local and national broadcast campaigns across industries including entertainment, tourism, automotive, public health, nonprofit, and education. She develops and executes strategic, data-driven media plans that deliver measurable results, leveraging strong vendor relationships and expert negotiation skills to secure optimal placements and rates. Known for her collaborative approach, Kelly works closely with internal teams and partners to ensure campaign success.
Kelly Wong
National/Local Broadcast Buyer
LeeAna Benson fuses a fine arts background and advanced technical skill to create compelling messaging to increase the understanding of complex concepts. She has a record of success designing graphics and websites across public health, education, government, and fashion industries.
LeeAna Benson
Graphic and Web Designer
Steven brings 20 years of experience in accounting, ensuring accurate invoicing, timely payments, and efficient financial reporting. With expertise in cash basis accounting, he manages accounts receivable and payable, streamlines billing processes, and supports financial operations. Dedicated to precision and efficiency, Steven helps maintain the company’s financial health.
Steven Dinsmore
Accounting & Billing
Allen's career has been shaped by small businesses, from selling healthy snack bars into grocery chains to serving as the first employee at a virtual event tech startup. With Jesse, he built and sold an Airbnb portfolio, and led sales and marketing for a property maintenance and construction company that grew 10x in four years. Through Veros CFO, he keeps engagements focused on the big picture: understanding each owner's priorities, asking the right questions, and making sure the work connects to long-term goals.
Allen Meringolo
Fractional CFO Team
Jesse spent his early career as a Director at HealthTrust, completing over 1,500 commercial real estate and business valuations representing more than $25 billion in deals. With Allen, he built and sold a short-term rental portfolio and led finance and operations at a property maintenance and construction company that grew 10x in four years. Through Veros CFO, he builds and manages the financial reporting infrastructure - budgets and KPI dashboards - and does the analysis that turns raw numbers into clear, actionable insights.
Jesse Prato
Fractional CFO Team
Stark Media Assistants who make sure all our GRPs and impressions are met and delivered
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Join us in supporting Brooklyn Animal Action and making a difference in their lives!
