A compassionate and trusted agency

Stark Media Planning was founded in 2019 by Mark Pajewski with a vision to do things differently. After years of working in large agencies, Mark saw how clients were often treated as short-term revenue rather than long-term partners. He knew there was a better way—one rooted in relationships, transparency, and measurable success.

With this in mind, Mark built Stark Media Planning as an agency that operates as a true extension of its clients’ teams. From day one, the goal was to create lasting partnerships, offering data-driven strategies that prioritize client growth over quick wins. What started as a passion for personalized media planning has since grown into a trusted agency, helping campaigns navigate the evolving media landscape with confidence and clarity.

A team who cares

Our dedicated team will work with you to develop a comprehensive strategy that not only meets your immediate goals but also drives long-term results. By leveraging data-driven insights with our diverse expertise in paid and donated media, we develop campaigns that resonate with your target audience and deliver measurable impact.

Mark Pajewski
President & Founder

  • After spending over 20 years at some of New York City’s top agencies, Mark created Stark Media to provide a new, process-driven approach to media planning that drives performance and efficiency.

    Mark has a diverse media planning background in developing cross—platform communication plans across a broad range of industries, for both paid media and donated media for nonprofits. This blend of consumer and nonprofit experience allows clients to benefit from his unique dual perspective.

    Mark has a proven track record optimizing communication channels to maximize brand impact and client investment. He has become a strategic advisor to agencies, clients and vendors, guiding media planning development and implementation.

Donna Damm
Vice President Media Director

  • Donna is a seasoned agency professional with over 25 years of experience developing strategic marketing solutions for public health, pharmaceutical, retail, luxury, and CPG brands. Known for her innovative approach, Donna excels at driving brand growth, whether through increasing awareness or boosting sales. She is actively involved in every stage of strategy execution, ensuring campaigns align seamlessly with their vision and objectives.

    An expert in consumer profiling, Donna leverages quantitative and qualitative research to uncover insights into consumer habits, psychographics, and behaviors. This expertise enables her to craft targeted strategies that resonate with the right audiences.

    Donna has successfully led integrated media campaigns across both local and national markets, collaborating with vendors across all channels, including digital and television. Her ability to deliver impactful, multi-platform marketing programs has earned her a reputation for achieving meaningful results for her clients.

Fallon Giunta
Media Director

  • Fallon Giunta is Stark Media’s media director with over a decade and a half of experience building global brands, leveraging consumer-centric insights, and leading high-performing teams.

    She leads Stark Media’s team to develop strategic insights for paid media campaigns, ensuring client goal alignment and maximizing opportunities for pro-bono media.

Daniel Merton
Media Manager

  • Dan is an accomplished digital media strategist with deep expertise in developing and executing integrated media campaigns. With a proven track record across digital, social, search, and traditional channels, he has led cross-platform initiatives that deliver measurable impact. Dan brings years of hands-on experience driving results for diverse clients across the U.S. and international markets. He is passionate about using data-driven insights to inform strategy and continually optimize campaign performance.

Alex Lash Media Planner

Alex Lash
Media Planner

  • Alex Lash has a robust background in Digital planning, from inception to execution, and has a passion for innovative online strategies. He has over 10 years of experience in developing and executing comprehensive Digital campaigns that drive awareness, customer engagement, and revenue growth.

    He believes in the power of a customer-centric approach, leveraging data to understand audience behavior and tailoring strategies to meet their needs. He is reputable for creating value at every touchpoint and ensuring that the digital presence not only attracts but also retains and makes a long-lasting impact.

    Alex holds a Bachelor of Business Administration from Aurora University where he began developing a solid foundation in Marketing principles and digital technologies. Throughout his career he has worked with a variety of companies, from startups to established enterprises, helping them navigate the complexities of the digital landscape.

Steven Dinsmore
Accounting & Billing

  • Steven brings 20 years of experience in accounting, ensuring accurate invoicing, timely payments, and efficient financial reporting. With expertise in cash basis accounting, he manages accounts receivable and payable, streamlines billing processes, and supports financial operations. Dedicated to precision and efficiency, Steven helps maintain the company’s financial health.

George Coppola
Search & Social Media

  • George Coppola is an accomplished media planning and strategic business development professional with over 30 years of experience. He has a proven track record of delivering quantifiable results through strategic planning, analytical optimization practices, and a constant focus on delivering ROI.

    George has extensive expertise in both offline and digital media ecosystems, including search, social, mobile, paid media, programmatic, and more. He utilizes comprehensive metrics analysis and industry trends/data to continuously optimize campaigns for improved performance. He is skilled in strategic planning and execution, project management, B2B and B2C marketing, social media, direct marketing, budget development, administration, relationship management, team leadership, and training.

    He holds a Bachelor of Business Administration from Pace University and is certified in Google Ads Display, Search, Shopping, and Video.

LeeAna Benson
Graphic Design & Web Development

  • LeeAna Benson is a dynamic graphic designer with fourteen years of experience across diverse industries in website design/development, brand strategy, and content creation. Expert in creating compelling visuals through advanced drawing skills and software proficiency. Her work has been showcased at major brands like Target, Gap, Old Navy, and American Eagle with designs reaching hundreds of thousands.

Stark Media Assistants who make sure all our GRPs and impressions are met and delivered

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