Campaign

This is Love

CLIENT

Calvin Klein

OVERVIEW

Calvin Klein played a prominent role in supporting both the LA and NYC Pride marches by creating a visually striking presence along the parade routes.

STRATEgY

The brand featured branded rickshaws, providing a unique and engaging way to connect with participants and spectators, further amplifying its commitment to the LGBTQ+ community.

GOAL

In addition to the rickshaws, we strategically placed vibrant posters and colorful stencils, artfully decorating the surroundings of the parade routes.