Campaign

The Choice is Yours

CLIENT

AmeriCorps

Overview

From March 2023 through March 2025, AmeriCorps, the federal agency for service and volunteering, ran a national public service campaign to spotlight the value of national and community service.

STRATEgY

Promote unique ability to build bridges between Americans and to motivate people across the country to learn about AmeriCorps’. 

GOAL

The ultimate goal was to demonstrate how every person has the power to make a positive impact no matter where they live. 

Results

Through donated media AmeriCorps was able to obtain 

  • 51,137 TV airings

  • 12,460 Radio airings 

The donated TV, Radio and Out of Home placements delivered: 

  • $39,066,589.27 in value 

  • 1,243,397,061 impressions

  • An impressive ROI of $127.78