Campaign

Eye Drop Initiative

CLIENT

ROHTO

Overview

Seeking a more streamlined consumer journey to increase retail traffic and to drive awareness, ROHTO tested Shoppable Display advertising.

STRATEgY

Execute Shoppable Display through TikTok Search media that implements nationally with geofencing around key retail locations to support top retails partners such as CVS, Amazon, and Walmart.

GOAL

The campaign ran from October 8th – December 2nd and targeted Millennials and Gen Z experiencing eye strain and lifestyle triggers such as heavy screen use, workouts, and dry environments.

Results

Our team executed a shoppable display and TikTok Search strategy.

  • Display delivered over 3.7M impressions and achieved a 54.1%

  • eCTR, exceeding benchmarks. TikTok Search delivered more than

  • 59K clicks with a 9.87% CTR, significantly outperforming industry standards

Overall, the campaign drove strong retailer engagement, with over 2.1K shoppers clicking through to retail partners and more than 27K interactions with display alone, maximizing brand visibility.