Marc Jacobs

Times Square Streaming Runway Show

Summer 2023

During the Summer 2023 runway show, Marc Jacobs made a bold and unforgettable statement by taking over Times Square, one of the world's most iconic and high-traffic locations.

The show was live-streamed across several massive, high-impact video screens, transforming the heart of New York City into a dynamic celebration of fashion.

Results

TikTok performance was exceptional with a CTR of 1.12% (38% above benchmark).

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Search CTR was nearly 2x the average benchmark at 5.61%.

Engagement with influencer partners has drawn emotional response and connection.

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