Campaign
Barc Jacobs
CLIENT
Marc Jacobs
Overview
During the height of New York Fashion Week, Marc Jacobs used guerilla marketing to amplify the launch of Bark Jacobs, a limited-edition collection of custom leather bags with custom hand-painted pet portraits by local artists
During the campaign Stark Media carried out an all-day wild posting wall takeover in Soho near the flagship store. The celebrity himself, Bruce the dog, made an appearance which created buzz for the campaign.
STRATEgY
To drive awareness and foot traffic around the Soho flagship store the OOH strategy focused on tactics such as Wild Posting and sidewalk stencils in neighborhoods surrounding the store.
EXECUTION