Campaign
Introducing Badass Coffee
CLIENT
Badass Coffee of Hawaii
Overview
In this campaign, Stark Media executed two distinct marketing initiatives simultaneously each tailored to a unique objective and audience.
STRATEgY
Create two initiatives within one marketing campaign to create multiple forms of engagement.
GOAL
Use E-Commerice campaign to focus on driving traffic to the brand’s website, and use the In-Café campaign to increase foot traffic to physical store locations.
Results
Though direct sales data was unavailable, platform performance metrics provided strong indicators of success across both channels.
22% increase in clicks, signaling stronger audience engagement.
24% reduction in Cost Per Click (CPC), improving budget efficiency.
Click-Through Rate (CTR) rose to 4%, reflecting more compelling ad creative and targeting.
Promoted Flavor of the Month coffee blends consistently sold out by mid-month, and the budget was reallocated towards other promotions.